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A Digital Win: Why Declining Store Traffic And Sales Isn’t Bad News

- MediaPost

A gloomy observer might point to sales results from Thanksgiving Weekend and suggest retailers buy themselves a “What To Do For Your Next Career” kit for Christmas. After all, RetailNext estimates in-store sales sank 4.7% over Thanksgiving Weekend and that traffic fell 5.1%. But the San Jose, Calif.-based consultancy is looking at it another way.