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Don’t forget about this critical shopping day

- Today

Shelley Kohan, vice president of retail consulting for analytics firm RetailNext, said one way retailers can capitalize on post-Christmas shoppers is by previewing their spring and resortwear lines next to their sale merchandise (resortwear is typically made up of swimsuits and warm-weather apparel meant for after-holiday traveling). That way, they aren’t just getting rid of extraneous merchandise at deep markdowns, but they’re also sparking interest in their full-price offerings.

Why Retailers Shouldn’t Stress About Lower Foot Traffic

- PYMNTS.com

The retail times they are a’changing, according to Shelley E. Kohan, VP of Retail Consulting at RetailNext. But, that didn’t necessarily spell doom for the brick and mortar merchant. Kohan and RetailNext have observed a couple of other things in November that may offer a silver lining for those retailers who ended up with customers in their aisles.

RetailNext: Brick-and-mortar sales, traffic fall Thanksgiving weekend

- Chain Store Age

According to data from in-store analytics provider RetailNext, sales during the period fell 10.7% compared to the same five days in 2013, while traffic dropped 12.4%.

Not all news was bad. The conversion rate during the weekend rose 0.4 percentage points and average item price climbed 0.5%. The number of items per transaction increased 5.7%, although average item price declined 2.7%.
In addition, shopping trips during November decreased 11.1% compared to the same month a year earlier, while sales fell 10.5%.

U.S. retail body estimates Thanksgiving weekend sales down 11.3 percent

- SRN News

RetailNext, another analytics firm, on Sunday said it found overall shopper traffic on Black Friday fell 14 percent, but on average shopper spending rose 1.9 percent, as conversion rates were higher, with shoppers spending more once in the store. 

“Sales on Black Friday were very disappointing but retailers managed to drive a lot of people to their websites early on which helps us remain optimistic about the overall holiday season,” said Shelley Kohan, vice president, retail consulting, at RetailNext.

Your guide to Cyber Monday, now ‘Cyber Week’

- Baltimore Sun

The number of individuals who shopped in stores or online from Thanksgiving Day through Sunday fell 5.2 percent, leading to an 11 percent decrease in total spending, according to the National Retail Federation. The number of people shopping in brick and mortar stores on Black Friday fell 14 percent, though the amount spent by shoppers rose about 2 percent, according to RetailNext, an analytics firm.

Earlier deals whack Black Friday numbers

- Fortune

Analytics firm Retail Next’s findings were similar—a preliminary tally estimated in-store traffic fell 12.5% and that sales were down 10.3%. Unlike the NRF, RetailNext’s data excludes online sales. Shelley Kohan, the firm’s vice president for retail consulting, remained bullish about the season as a whole, saying the numbers simply reflect a dilution of Black Friday’s impact from the early deals.

U.S. holiday weekend store sales fall on early discounts, online growth

- Reuters

RetailNext, another analytics firm, on Sunday said it found overall shopper traffic on Black Friday fell 14 percent, but on average shopper spending rose 1.9 percent, as conversion rates were higher, with shoppers spending more once in the store.

“Sales on Black Friday were very disappointing but retailers managed to drive a lot of people to their websites early on which helps us remain optimistic about the overall holiday season,” said Shelley Kohan, vice president, retail consulting, at RetailNext.