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RetailNext feels that although November started off on a more difficult footing because Halloween fell on the Friday before the first holiday shopping weekend (the first Saturday in November, Nov. 1, saw sales down 10% on a 7.8% decrease in traffic), this will make for a particularly strong Thanksgiving weekend.
Dietz joins RetailNext from IBM where he led worldwide marketing for the company’s SaaS portfolio, including multiple acquisitions such as DemandTec, Coremetrics, and Silverpop. Prior to the $440 million acquisition of DemandTec by IBM, Dietz led all marketing efforts at the cloud-based analytics provider for retailers and consumer products companies. He helped grow DemandTec from an early stage through IPO in 2007, and the IBM transaction in 2012, according to RetailNext.
RetailNext Inc., a leader in applied Big Data for physical retail, named Marc Dietz as its chief marketing officer.
Dietz comes to RetailNext most recently from IBM where he led worldwide marketing for the company’s SaaS portfolio, including multiple acquisitions such as DemandTec, Coremetrics, and Silverpop.
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