Hardware-Agnostic Platform Expands Its Breadth By Integrating Additional Camera Line
New York, NY – March 26, 2015 – Nielsen and RetailNext, the worldwide leader in retail analytics for brick-and-mortar stores, […]
Proprietary Intellectual Property Essential for Developing Full Path Analysis of Shoppers’ Store Experiences
New York-based Nielsen and RetailNext, San Jose, Calif., announced a strategic alliance that will bring RetailNext’s proprietary technology for in-store analytics to Nielsen’s retail client base, including grocery, mass, drug, convenience and dollar stores — and more. Being RetailNext’s preferred go-to market provider in Nielsen’s retail channels will extend Nielsen’s commitment to bring innovative and performance-driven capabilities to its retail clients. The partnership also allows RetailNext to expand in important consumer-packaged-good (CPG) retail channels.
Analysis from RetailNext shows that between Monday, Jan. 26 and Wednesday, Jan. 28, 2015, store traffic at Northeast retailers dropped 35.6% from the same three-day period the prior year. In addition, sales dropped 40.8% year-over-year, while the conversion rate fell 1.1 percentage points and sales per shopper fell 9.7%.
Overall retail sales had grown by 3.1% in 2013′s holiday season (November and December 2013), and net apparel and accessories sales had increased by 2.3%. For 2014, analytics firm Retail Next has estimated overall retail sales to have grown 3.5% to 4% during November and December. Since apparel market growth was 80 basis points slower than overall retail sales growth in the 2013 holiday season, we assume that apparel sales would have lagged overall industry growth by 50 basis points during 2014 holidays, given that growth was strong in November.
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