Predictive Simulation, Interaction Analysis, Partner Ecosystem Further Expand Ultimate In-Store Analytics Platform for Retailers
Joint Solution Enables Retailers and Mall Operators to Better Target and Measure Personalized, Timely Promotions
RetailNext Introduces New Retail KPIs on Heels of Holiday 2014 Results
Analysis from RetailNext shows that between Monday, Jan. 26 and Wednesday, Jan. 28, 2015, store traffic at Northeast retailers dropped 35.6% from the same three-day period the prior year. In addition, sales dropped 40.8% year-over-year, while the conversion rate fell 1.1 percentage points and sales per shopper fell 9.7%.
Overall retail sales had grown by 3.1% in 2013′s holiday season (November and December 2013), and net apparel and accessories sales had increased by 2.3%. For 2014, analytics firm Retail Next has estimated overall retail sales to have grown 3.5% to 4% during November and December. Since apparel market growth was 80 basis points slower than overall retail sales growth in the 2013 holiday season, we assume that apparel sales would have lagged overall industry growth by 50 basis points during 2014 holidays, given that growth was strong in November.
In another sign of disappointing Christmas sales for brick-and-mortar retailers, RetailNext said foot traffic dropped 8.3 percent during November and December versus a year ago at the specialty stores and large retailers it tracks. However, customers who did visit stores spent slightly more on average than a year earlier. “The online promotions that came out early in November really took a lot out of the brick-and-mortar business as they captured the shopper very early this year,” said Shelley Kohan, vice president of retail consulting at RetailNext.
Request the RetailNext Press Kit
Thank you for your interest in obtaining a press kit. Please note that RetailNext press kits will be provided to accredited members of the media and/or legitimate media outlets.Request Press Kit