In-Store Analytics Innovations Help Retailers Understand Human Behavior in Stores at Unprecedented Scale by Measuring Opt-in Wi-Fi, Video, POS, and Other Sources
In-Store Analytics Leader Partners with Motorola, Silverpop, Clutch, and Others To Release APIs for Access to In-Store Metrics and Shopper Data For Online-Offline Integration and Personalization Solutions
New Features Help Retail Professionals Improve New Customer Acquisition,
Personalization Strategies, and Omnichannel Shopper Experience
Verve Mobile, a location-based mobile advertising company, and RetailNext, a provider of in-store analytics solutions, have partnered to combine their solution capabilities for brick-and-mortar customers. “Now, a physical retailer can reach a shopper with an ad based on their location and context, invite the consumer to visit a store nearby or incent them with a special offer,” added Alexei Agratchev, CEO of RetailNext. “By leveraging advanced RetailNext in-store analytics technology, retailers are equipped to understand the performance and effects of location-based marketing efforts.”
Tracking customer behavior is nothing new. Mobile technology and GPS devices have allowed for targeted advertising and marketing. Tracking purchases through credit cards and analyzing the data has given retailers more information about you than most people in your life know. RetailNext takes all behind-the-scenes aspects of the retailer and puts them to use. For example, it takes into account staffing schedules, the weather and promotional calendars. This could provide more specific results, but it will also require more time and input from employees. Many national chains are using RetailNext, including American Apparel, Caché, Ulta, Gander Mountain and Family Dollar, and they are experiencing amazing results because of the data provided.
Verve Mobile, a provider of location-based mobile advertising, and RetailNext, a provider of in-store analytics, have announced a partnership to bring the combined power of location-based advertising and in-store analytics to brick-and-mortar retail customers. “Retailers are rapidly adopting location-targeted mobile advertising to drive consumers into stores. They love having the ability to reach consumers on their mobile devices, when they are out and about in the real world, closer to the buying decision than ever before,” said Tom MacIsaac, CEO of Verve Mobile, in a statement. “But they also want to see the complete picture. They want to understand how mobile advertising affects in-store behavior.” Now with the combined capabilities of Verve and RetailNext, retailers using the technologies can leverage a full range of tools that enhance their ability to see how location-targeted mobile advertising is correlated to driving foot traffic and sales.
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