‘Holiday Creep’ Not Sole Cause as Black Friday Malaise Mirrors Entire Month’s Results
SAN JOSE, Calif. – Dec. 3, 2014 – RetailNext has been named the Silver winner in the Most Innovative Company […]
Retail Analytics Leader Determines Sales Will Increase Despite a Flat to Modest Decline in Store Traffic
Shelley Kohan, vice president of retail consulting for analytics firm RetailNext, said one way retailers can capitalize on post-Christmas shoppers is by previewing their spring and resortwear lines next to their sale merchandise (resortwear is typically made up of swimsuits and warm-weather apparel meant for after-holiday traveling). That way, they aren’t just getting rid of extraneous merchandise at deep markdowns, but they’re also sparking interest in their full-price offerings.
The retail times they are a’changing, according to Shelley E. Kohan, VP of Retail Consulting at RetailNext. But, that didn’t necessarily spell doom for the brick and mortar merchant. Kohan and RetailNext have observed a couple of other things in November that may offer a silver lining for those retailers who ended up with customers in their aisles.
Retail is one industry where Sarracino sees IoT technology having an impact today. His company recently invested in a software vendor called RetailNext Inc., which applies analytics to data from security cameras and Wi-Fi beacons to help retailers understand how customers are interacting with in-store displays.
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