In-Store Analytics Leader Partners with Motorola, Silverpop, Clutch, and Others To Release APIs for Access to In-Store Metrics and Shopper Data For Online-Offline Integration and Personalization Solutions
New Features Help Retail Professionals Improve New Customer Acquisition,
Personalization Strategies, and Omnichannel Shopper Experience
Retail Chains Worldwide Use RetailNext In-Store Analytics To Optimize Their Physical Stores
Developed by engineers during their tenure at Cisco, the Retail Next in-store analytics technology tracks traffic coming in and out of the store, where customers spend most of their time, how they navigate the store and how long they spend in front a specific aisle or display with the use of cameras, WiFi and Bluetooth. To maintain customer privacy, the cameras are installed in the ceiling to provide a top-down view of shoppers and their path (only the tops of heads are seen). The company provides customizable and kinetic map reports that include traffic numbers, dwell time, weather data (rainy days = low traffic) and conversion rates for employees from CEOs to general store managers.
RetailNext helps retailers, shopping centers and even manufacturers analyze data on store traffic and buyer behavior. Their customers are interested in the use of displays to interact and engage with their own customers and potential customers. Suzanne Tran, director of marketing communications for RetailNext, said she knew the interaction would be something different for that audience. It was something RetailNext had never done before, so they wondered just what the reaction would be.
The RetailNext Insights team analyzed 5.4 million shopping trips to U.S. specialty and large-format retailers, comparing traffic, sales and other metrics leading up to, during and after Valentine’s Day. Overall, men’s stores saw a 13.8% decrease in sales the day before Valentine’s Day (versus the same day in 2013). However, this category saw more than a 22% increase on the actual holiday. This pattern is consistent for women’s stores, which saw a year-over-year decrease of 13.5% in sales the day before, but a 15.2% boost the day of.
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