Traditionally, when it came to measuring floor plans, fixtures, displays, and store layouts, the available feedback has been very limited. While it’s been possible to measure actual sales results, being blind to the full path to purchase has cost retailers many opportunities to fully maximize ROI.
The test and measure approach allows retailers to implement proven floor layouts company-wide resulting in improved customer experience and increased sales. For example, an effective floor plan might increase sales by driving more shoppers into the store (traffic goes up/conversion remains flat); by causing existing shopper traffic to purchase more often (traffic remains flat/conversion goes up); or by causing shoppers to buy a greater number or more expensive items (traffic & conversion remain flat/ATV goes up). Or any combination of the three. Each of these scenarios highlights a different success driver that you could identify and reproduce for future success.
Join us on Thursday, November 14th from 11:00am to 12:00pm PDT for the webinar, “Best Practices for Floor Plan Optimization,” where you will discover how to effectively utilize floor space and fixture optimization to maximize the customer traffic flow and shopping behaviors inside the four walls.
You will also learn how to:
– Leverage in-store analytics to better understand consumer shopping behaviors in your store
– Increase sales by improving the in-store shopping experience
– Measure and monitor performance and layout of the product
– Change floor and display concepts based on shopper gender demographics
– Maximize service areas of the store (customer service, fitting rooms, pharmacies, etc.)
With the right tools, you will be able to build a layout that moves the appropriate levers (traffic, average transaction value, conversion) resulting in a combined increase in sales per shopper yield.
Register here: http://bit.ly/HpIgtm. Hope to see you there!