Black Friday shopping starts early | RetailNext

Comprehensive In-Store Analytics


Black Friday shopping starts early

Tim Callan
Tim Callan
Chief Marketing Officer

RetailNext looks into shopping patterns for the year’s busiest day

It’s the weekend after Thanksgiving, and for retailers that means Black Friday.  We looked into shopping patterns for Friday, and here are some of the things we saw:


Here is a heat map image of the entrance at a popular U.S. sporting goods store for November 16, a typical Friday:



And here’s what the same entrance looked like on Black Friday:




The company examined results for 685 stores throughout the United States across eight retail chains in the specialty and big box segments.  In total the company examined more than 1.2 million shopping trips.  All year-over-year comparisons are for the exact same set of stores in the specialty retailer segment.