Holiday Looms Large | RetailNext

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Holiday Looms Large

Ray Hartjen
Ray Hartjen
Director, Content Marketing & Public Relations

Retail’s most important season looms on the horizon, and Q4 will make or break most retailers’ fiscal year performance.

Holiday Present - redIf you think the retail Holiday season starts earlier seemingly every year, you’re not alone – it is. Black Friday now bleeds into “Gray Thursday” as retailers look to not only serve their shoppers, but to get a leg up on their competitors as well.

The Holiday season, Q4 for most retailers, is the make-or-break quarter for the fiscal year – last year, the months of November and December alone accounted for 20% of total retail sales. It’s the reason retailers start planning for next Holiday season when the current one end.

Below is an interesting Holiday-themed infographic created and published by Retail Dive, with data taken from the National Retail Federation (NRF). It’s great information to consider as we move toward the frenzy of the Holiday season – just keep in mind the NRF is somewhat notorious for over-projecting sales, having missed the mark for six straight years.

Holiday Spending infographic

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