How Millennials Will Shop the Holidays | RetailNext

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How Millennials Will Shop the Holidays

Ray Hartjen
Ray Hartjen
Director, Content Marketing & Public Relations

Millennials, aka "Gen Y," make up a huge market segment with tremendous opportunity for retailers, and this infographic show how they'll shop the holidays.

Last month, guest blogger Christina Stahler shared her “mythbusting” tips for reaching Millennials, the elusive “Gen Y” that affords such an opportunity for businesses – if, and only if, they’re approached and served in a manner consistent with their general values.

Yesterday, Inc. magazine published the infographic below, which shows how savvy retailers can best reach Millennials this holiday season by optimizing their mobile shopping experience.

Knowing your customer allows you to better know your business, and business is booming for those who cater effectively to Millennials, as Accenture estimates the demographic will account for 30% of all U.S. retail sales in 2020. 

Join the #retail conversation on Twitter @RetailNext and at, and talk #geny with @ckstahler

How Millennials shop