Increasing Sales with Traffic 2.0: Webinar Preview | RetailNext

Comprehensive In-Store Analytics


Increasing Sales with Traffic 2.0: Webinar Preview

Ray Hartjen
Ray Hartjen
Director, Content Marketing & Public Relations

Retail is rapidly changing, and so is one of its fundamental metrics – front door traffic. Traffic is paramount, as it represents opportunity, but traffic is so much more than just “how many.”

For decades, store traffic was a simple measure – the number of shoppers who entered the store – Slide1
and traffic counts were essential in calculating fundamental retail performance metrics like conversion.

Traffic helped tell the story of “how many,” and it certainly added – and continues to add – value. But, historically, traffic has had its share of shortcomings. First off, older technologies are notorious for delivering inaccurate counts. Secondly, while traffic can report what happened, it’s ill-equipped to help determine why results were achieved or what can be done to better results.

That was then, this is now.

Traffic 2.0 is RetailNext’s latest iteration of traffic counting, and it goes beyond “how many” to address “who,” “what,” “where,” “when,” “how long,” “how often” and more to really get to know your shopper. 

April’s RetailNext webinar, “Increasing Sales with Traffic 2.0,” will provide an overview as to what Traffic 2.0 is, how’s it’s engineered, and how it can be deployed to better understand shoppers and their behavior – not just as they step through the front door, but as they move and shop throughout the store, and even beyond the store’s walls and door! 

Register today for April 28th’s webinar, “Increasing Sales with Traffic 2.0,” 2:00 pm EDT/11:00 am PDT.

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