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[INFOGRAPHIC] Making Point-of-Purchase Displays POP

Ray Hartjen
Ray Hartjen
Director, Content Marketing & Public Relations

The best point-of-purchase displays, the ones that really POP!, stop shoppers in their tracks, not only attracting attention, but keeping attention through engagement and an appeal to senses and emotions.

 
 

Critical to delivering any successful shopping experience – either online or in-store – is engagement with the shopper. But, today, it’s harder than ever to cut through the noise and attract and keep a shopper’s attention.

In-store marketing continues to be one of the most effective ways to generate brand visibility and awareness, introduce new products and related product education, and prompt sales, and in-store merchandising remains a staple in a marketer’s bag of tricks.  

The best retail displays, the ones that POP! and stop shoppers in their tracks, not only attract attention, but keeps attention through engagement and an appeal to senses and emotions. The infographic below, from shopPOPdisplays, gives the lowdown on colors, shapes and even some top POP tips – like never use ‘Do Not Touch’ signs – to make your PoP displays POP.

Join the #retail, inspiringretail and #SmartStore conversations on Twitter @RayHartjen & @RetailNext, as well as at www.facebook.com/retailnext. 

The Power of POP from shopPOPdisplays, a leading manufacturer of high quality POP Displays.

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