Customer Relationship Management (CRM) systems and processes accumulate vast amounts of information on companies’ interaction with customers, and businesses can gain tremendous value by mining that data to better foster and improve their customer relationships. However, as adept as most retailers are at collecting customer data, many struggle putting it to optimal use, particularly with respect to personalization initiatives.
Effectively tapping into CRM data allows the enterprise to develop deep, 360-degree insights on each and every shopper, and empowers the business to better engage with timely, relevant and personal messaging. It’s individual marketing, but done at scale, effectively and efficiently.
For more on how retail marketers can unlock the value of CRM data, check out the infographic, below, created by Signal.
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