A number of studies on consumer behavior have found that, in many cases, color is a significant factor in the decision of a shopper to buy a given product. Some compelling statistics:
- 84.7% of consumers think that colors are the most important factor when choosing a product
- Color increases brand recognition by up to 80%
- 92.6% of consumer say they place the most importance on visual factors when purchasing products
Summarizing the findings of some of these studies, the infographic below illustrates some aspects of how shopping choices are impacted by color.