March Store Results Down on Early Easter Holiday | RetailNext

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March Store Results Down on Early Easter Holiday

Ray Hartjen
Ray Hartjen
Director, Content Marketing & Public Relations

Brick-and-mortar store performance in March was greatly impacted by a relatively early Easter holiday and one less shopping day for the month for many retailers, resulting in an overall sales drop in physical stores of 7.8 percent on a 9.7 percent decline in store traffic.

The RetailNext Retail Performance Pulse report of brick-and-mortar store performance for March was released today, and it proved a continuation of early year trends downward in both sales and store traffic year-over-year. For the period of February 28 through April 2, sales decreased 7.8 percent on a 9.7 percent decline in store traffic.

Pulse table - March 2016

Easter clearly had an impact on March store results. This year, Easter Sunday fell during week 5 in March, with much in-store shopping taking place in week 4. That week proved the strongest week of the month with sales up 3.6 percent on flat traffic.

However, Easter Sunday also saw many retail stores closed, and the effect of one less selling day in the month certainly took its tool on several retailers.

The high days of March 2016 tended to land in the two weeks leading up to the Easter holiday. Saturday, March 19 saw the peak in sales, with Sunday March 20 was the highest day for ATV (average transaction value).

The lowest performing days of March 2016 were in the first and last weeks of the month, with net sales, traffic and transactions hitting their low point on Tuesday, March 1.

Pulse calendar - March 2016

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