October Store Results: Sales Fall on Traffic Decline | RetailNext

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October Store Results: Sales Fall on Traffic Decline

Ray Hartjen
Ray Hartjen
Director, Content Marketing & Public Relations

The retail month of October ended with Halloween and appropriately so, as store results gave retailers a fright heading into Holiday 2015.

RetailNext released its monthly Retail Performance Pulse today, detailing brick-and-mortar store results for the retail month of October (October 4-31 on retail’s 4-5-4 calendar). For physical stores in the United States, sales dropped 12.2 percent year-over-year on a 10.7 percent decline in store traffic.

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For the second month in a row, sales fell more than traffic due to a decrease in conversion, continuing the reversal of the trend that saw conversion increase consistently over the first half of the year.

Average Transaction Value (ATV) rose 3.8 percent, it’s largest increase in 15 months. Halloween was a driver for ATV, and the month’s biggest day was Saturday, October 31.

Ultimately, unseasonably warm weather hurt a retail store environment chock full of cold weather goods. As the Holiday season begins to pick up steam, retailers will likely be looking at earlier, deeper promotions and special events to lure shoppers in-store.

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For the complete report on brick-and-mortar store performance for the month of October, download your copy of the Retail Performance Pulse today.

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