RetailNext

Comprehensive In-Store Analytics

Resources

Performance Pulse: Back-to-School Drives Store Traffic in July

Ray Hartjen
Ray Hartjen
Director, Content Marketing & Public Relations

RetailNext’s Retail Performance Pulse – detailing brick-and-mortar store performance in the United States for July (July 3-30 on retail’s 4-5-4 […]

RetailNext’s Retail Performance Pulse – detailing brick-and-mortar store performance in the United
States for July (July 3-30 on retail’s 4-5-4 calendar) – is now available, and at a top level, it shows 7.1 percent decline in sales year over year, on a 5.8 percent drop in store traffic.

Pulse table - July 2016

Foot traffic dropped 5.8 percent for the month, but two important factors should be considered. First off, the 5.8 percent drop was the lowest monthly YoY drop this calendar year, and that number looks even better consider the H-O-T hot weather that draped most of the United States the final weeks of July.

Pulse map - July 2016

While conversion was up 0.1 percent, the average transaction value (ATV) was down 1.6 percent, dropping sales per shopper (SpS) 1.2 percent and leading to the 7.1 percent decline in overall sales.

Download your free copy of the Retail Performance Pulse for a complete brick-and-mortar review for the month of July.

Join the #retail and #inspiringretail conversations on Twitter @RayHartjen & @RetailNext, as well as at www.facebook.com/retailnext.

Resources

Browse more resources

Discussion

FR