Brickstream does not monitor customers’ mobile phones to see if they are repeat shoppers, according to a spokeswoman for the company. This article originally reported that it does. The article also referred to Brickstream and RetailNext as though they are distinct services; The next time you’re waiting to pay at Tesco, the ads you’re watching may be watching you back. Britain’s biggest retailer is rolling out screens with built-in cameras at its petrol stations that can identify people by their gender and approximate age, and customize ads based on who is watching.
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