RetailNext

Comprehensive In-Store Analytics

Resources

Why Black Friday is losing prominence during the 2016 holiday shopping season

Ray Hartjen
Ray Hartjen
Director, Content Marketing & Public Relations

Traditionally the single-biggest sales day of the year, the shopping holiday has morphed into a month-long event — causing retailers […]

Traditionally the single-biggest sales day of the year, the shopping holiday has morphed into a month-long event — causing retailers to adapt their strategies.

Discussion

Comments are closed.