I’m happy to be able to announce that RetailNext has closed a $15 million funding round led by StarVest Partners with participation from all existing investors (including August Capital) and new investments from Nokia Growth Partners and Commerce Ventures.
Over the past five and a half years I’ve watched the in-store analytics space grow from nothing into one of the hottest emerging trends in retail technology. The benefits of comprehensively understanding what shoppers do inside stores are enormous and unambiguous, and it shows in the results that retailers are getting. We've seen the emergence of Big Data as a very important category, with Applied Big Data for physical stores proving critical to the retail segment in particular.
This latest milestone provides further validation of the transformative potential for in-store analytics on brick-and-mortar retail.