Though it's only Tuesday, already it's been a big day for RetailNext notice in the press.
Following up on the company's selection to the AlwaysOn On Demand 100, the 100 private companies in North America that are transforming computing, RetailNext has now been named to AlwaysOn's 50 Global Companies to Watch. AlwaysOn writes,
The companies represented in this year’s 11th annual AlwaysOn Global 250 are opening up a new era in worldwide innovation that’s not only changing the way people live, it’s bringing a bright, new vision to the business world.
RetailNext also appeared in Retail Leader in an article on how customer insights can create competitive advantage. Retail Leader writes,
Shopper data doesn't all come from loyalty cards and POS data, of course. A less common source of shopper data is direct observation of consumer behavior. For example, shopper analytics firm RetailNext sets up cameras in stores to discreetly observe shopper behavior, resulting in data that helps retailers and CPGs create more effective stocking arrangements, promotions, etc.
A three-way collaboration between Syracuse, N.Y.-based Green Hills Farms supermarket, General Mills and RetailNext observed 46,390 shoppers over a three-week period, including 9,756 who wandered down the cereal aisle. It revealed that a special display of General Mills' cereals resulted in 8 percent more shoppers buying the cereal, valuable information that both the CPG and the retailer could use to develop future displays.