[INFOGRAPHIC] Top 10 Trends for Back-to-School & College 2015 | RetailNext

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[INFOGRAPHIC] Top 10 Trends for Back-to-School & College 2015

Ray Hartjen
Ray Hartjen
Director, Content Marketing & Public Relations

Behind Holiday, Back-to-School is retail's second biggest season and often a barometer of how well retailers will perform the last half of the year. This infographic shows the Top 10 Trends as students get ready for school.

Back-to-School is back, and as the second-busiest shopping season on the calendar (behind BtS - apple on booksHoliday, of course), it’s had retailers’ full attention since before schools went out for the summer.

Back-to-School and Back-to-College represents a $68 billion opportunity for American retailers, and new shopping trends are emerging as the long-promised omnichannel has finally become reality. The infographic below – developed by the National Retail Federation through it’s annual survey, conducted by Prosper Insights & Analytics – breaks down the Top 10 Trends for Back-to-School and College 2015.

Have you started Back-to-School shopping yet? If not, when do you plan to, and are you planning to spend more, less, or about the same as last year?

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Top 10 trends for back-to-school and college 2015