With back-to-school in the rearview mirror, retailers can now focus their full attention on Holiday 2016, as season that will prove to be “make or break” for many brands across nearly every industry segment.
The last two holiday seasons have seen the realization of the long-promised cross-channel, omnichannel shopping experience, and the use of mobile technologies along the new shopping journey continues to grow rapidly. This holiday season, the retailer who goes to market without a clearly defined and executable mobile engagement strategy will be at a clear disadvantage and the connected shopper will dominate activity online and in malls and stores.
In Signal’s new infographic below, “Unwrapping the 2016 Holiday Shopper,” learn about how consumers will go about their holiday shopping in 2016, and in turn uncover the opportunities for your teams to differentiate and distinguish your brand ahead of the rest.
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