A single convenience store (aka C-Store) might be small, but convenience stores, together and plural, are big! According to the National Association of Convenience Stores (NACS), the U.S. convenience store industry has over 151,000 individual stores that account for almost $700 billion in sales.
In 2014, C-Stores accounted for 33.9 percent of all retail storefronts, and, as a whole, they enjoyed a banner year with in-store sales increasing 4.6 percent year-over-year, driven in particular by commissary (up 9.8 percent), salty snacks (8.5 percent) and packaged beverages (6.5 percent).
There’re a lot of positives for C-Stores, and a lot of growth potential. But, there’s also a wealth of challenges as the industry going through changes, and competitors – internal and external to the industry – are poised to attack.
Product assortment, including fresh vegetables and fruits, and customer experience are key enablers and differentiators, and in-store analytics provides the insights necessary to test, learn, and continuously improve store operations to achieve greater sales and increased shopper loyalty and retention.
Join industry experts from Nielsen and Impact21 for the next installment of the RetailNext webinar series as C-Stores take center stage:
Analytics for Convenience Stores
Tuesday, September 28
2:00 pm EDT/11:00 am PDT
In the session, participants will discuss and learn how convenience stores can use analytics to measure shopper engagement and enable insights such as:
- Which guest paths lead to the largest basket?
- What demographic yields the largest basket?
- Which promotions & signage increase engagement?
- Which placement maximizes conversion while minimizing loss?
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