[WEBINAR PREVIEW] Preparing for Holiday 2015 | RetailNext

Comprehensive In-Store Analytics


[WEBINAR PREVIEW] Preparing for Holiday 2015

Ray Hartjen
Ray Hartjen
Director, Content Marketing & Public Relations

Before you know it, Holiday 2015 will be upon us, and the ‘digical’ reality of converged physical and digital channels requires retailers to prepare now.

Last Holiday season, the long-promised multi-channel, omnichannel shopping experience swept intoShopper with wrapped presents reality, unleashing a connected, empowered shopper and changing the very way shoppers shop.

And, nothing has happened since to slow the pace of change – it’s gone even further, faster.

Digital and physical channels have converged, creating the “digical” landscape, and retailers are changing their go-to-market tactics to a more shopper-centric approach. Holiday 2015 will be the next big test, and the best-prepared retailers will have a leg up on their competitors.

Make plans to attend the next installment of the RetailNext webinar series, “Preparing for Holiday 2015,” Tuesday, August 11, 2:00 pm EDT/11:00 am PDT. Shelley E. Kohan, RetailNext’s vice president of retail consulting and a faculty member at the Fashion Institute of Technology, will lead a spirited discussion on how retailers can best prepare for the plentiful opportunity present by Holiday, including:

  1. An understanding of key macro-level retail trends impacting the brick-and-mortar environment
  2. A review of lessons learned from Holiday 2014
  3. Knowledge of current traffic metrics and micro-level trends
  4. Identifying the challenges – and opportunities – of the calendar
  5. An action plan of “must do’s” (as well as a few “don’ts”) for Holiday 2015

Register to attend “Preparing for Holiday 2015” today!

Join the #retail and #holiday conversation on Twitter at @RetailNext, @retailshelley & @RayHartjen, as well as at www.facebook.com/retailnext.