Founded in 1996, The Art of Shaving™ is considered the world’s leading premium shaving brand with its aromatherapy-based grooming products, high-end shaving instruments, and a retail chain dedicated to men’s shaving.
The Art of Shaving has trademarked its wet shaving system “The 4 Elements of the Perfect Shave” – Prepare, Lather Up, Shave, and Moisturize – and is recognized as the best-selling men’s brand at high-end department stores. The Art of Shaving Shops are found in 100+ locations across the US and the brand recently opened its first international location in Moscow. The Art of Shaving is sold online at www.TheArtofShaving.com and is found at fine retailers such as Nordstrom, Bloomingdale’s, Neiman Marcus, Barneys New York, Saks Fifth Avenue, Holt Renfrew, and Macy’s.
RetailNext provides The Art of Shaving with invaluable access to key metrics and data by adding Conversion as a new KPI. This metric allows the company to see opportunities by store and therefore increase overall sales. A mere 1% increase in Conversion can yield $200,000 in additional sales per month, or $2.4 million a year.”