Ray Hartjen Director, Content Marketing & Public Relations
Tracing its origins back to 1946 and a fixture in Atlanta since 1968, the Atlanta Hawks are innovators in designing and delivering innovative experiences for its fans. The 2015-16 season marks the introduction of new design elements that tie the brand together across the complete fan environment, from team uniforms and licensed apparel all the way to the playing court at Phillips Arena, and the official team stores are key components of a driveway-to-driveway fan experience.
How would your retail organization fare if it faced 40+ “Black Fridays” a year? That’s exactly the situation the Atlanta Hawks face each and every home game with an intense store traffic spike over a short period of time. To best service its dedicated fan base, the Atlanta Hawks use the RetailNext analytics platform to better understand store traffic and the complete shopper journey.