Marine Layer | RetailNext

Comprehensive In-Store Analytics


Marine Layer

Ray Hartjen
Ray Hartjen
Director, Content Marketing & Public Relations

Marine Layer is the casual apparel brand born through a quest to produce the perfect T-shirt. Created after a yearlong journey to make a replacement for its founder’s trashed favorite tee, Marine Layer opened its first store in 2009 and continues to add brick-and-mortar stores in specially targeted neighborhoods.

Within the first two months of deployment of an accurate traffic counting solution, Marine Layer was able to identify operational improvement opportunities and realize an immediate six point conversion increase in one location. 


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