A large retailer sought to more deeply understand how effectively two fixtures located in different parts of the same store influenced shopper behavior, as compared to each other and total store traffic. The only relevant metrics available from existing legacy systems were total store traffic and average fixture spend. RetailNext’s advanced in-store analytics was used to analyze key performance metrics including:
- Fixture Exposure
- Fixture Engagement
- Average fixture spend
- Average dwell time
- … and more
By studying how shoppers responded to these two fixtures, the retailer was able to uncover insights that would enhance its use of similar displays throughout the company, leading to improved overall sales.
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