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Improving Store Operations by Better Understanding Traffic

In the absence of performance metrics, how should a retailer prioritize efforts to increase sales?

In “Improving Store Operations by Better Understanding Traffic,” read how an international apparel brand replaced inaccurate, unreliable traffic counting solutions and deployed a standardize solution through its global regions, allowing for the collection and reporting of an entire portfolio of performance metric, and leading to actions that increased shopper engagement and store result.

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