Comprehensive In-Store Analytics


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Path to Purchase – Shopper Path Analysis

RetailNext Shopper Path to Purchase Analytics provides brick-and-mortar retailers the same level of shopper insights as those used by the most sophisticated e-commerce sites. 

  • Identify points of friction
  • Understand how different demographics navigate the store
  • Optimize employee/shopper interactions
  • Test the effectiveness of store layout changes


Download the Shopper Path Analytics Solution Brief and learn how these insights drive shopper engagement to new levels.