SAN JOSE, Calif. – May 20, 2016 – RetailNext Inc., the worldwide expert and market leader in retail analytics for optimizing shopper experiences at brick-and-mortar retail stores, today announced a new collaborative partnership with PlaceWise Media, a leading digital media content and solutions provider for shopping centers, to empower retailers to leverage digital assets and offers to engage with shoppers on a personalized level through guest Wi-Fi, digital walls and other mobile experiences. The integrated solution is available immediately, and offers customers a quick and easy deployment.
“In today’s new retail, shopping centers are increasingly challenged with engaging shoppers, particularly now that mobile has become the ‘remote control’ during mall visits,” said Bryan Wargo, head of worldwide sales at RetailNext. “This new collaboration between RetailNext, its Mobile Engage solution and PlaceWise allows for malls to facilitate retailer offers across all channels, including SMS text and email, that are personalized to shoppers, all in a seamless, out-of-the-box integration that allows for full operability in less than a single day.”
“To meet shopper expectations, shopping centers must continue to deliver retail content over a variety of evolving media and engagement points, said John Dee, president of PlaceWise Media. “Combining the PlaceWise Retail Content Channel with RetailNext’s personalized customer interactions is a natural fit for the needs of shopping center marketers.”
“As a committed leader in optimizing the shopper experience, RetailNext consistently invests in capabilities to better serve our customers and the needs of their shoppers by seamlessly integrating third-party, value-added solutions to its industry standard SaaS retail analytics platform,” said Kindra Tatarsky, RetailNext’s head of corporate development. “I’m thrilled to go have PlaceWise join other world-class retail technology companies as part of our RetailNext Ecosystem Partner Program.”
The first technology platform to bring e-commerce style shopper analytics to brick-and-mortar stores, brands and malls, RetailNext is a pioneer in focusing entirely on optimizing the shopper experience. Through its centralized SaaS platform, RetailNext automatically collects and analyzes shopper behavior data, providing retailers with insight to improve the shopper experience real time.
More than 250 retailers in over 50 countries have adopted RetailNext’s analytics software and retail expertise to better understand the shopper journey in order to increase same-store sales, reduce theft and eliminate unnecessary costs. RetailNext is headquartered in San Jose, CA. Learn more at www.retailnext.net.
About PlaceWise Media
Based in Denver, PlaceWise Media is the leading provider of digital media services to retail destinations and the companies that own them. PlaceWise Media’s integrated marketing platform delivers Engagement, Promotion and Insights solutions uniquely aligned with shopping center challenges to more than 750 shopping centers and 110 management companies nationwide. For more information visit www.placewise.com.
RetailNext Inc. and RetailNext are trademarks of RetailNext Inc. in the United States.