Comprehensive In-Store Analytics


RetailNext Hires Marc Dietz as Chief Marketing Officer

Retail Analytics Veteran to Spearhead Industry Leader’s Aggressive Growth

SAN JOSE, Calif. – November 10, 2014 – RetailNext Inc., the worldwide leader in applied Big Data for physical retail, today announced the addition of Marc Dietz to its Leadership team in the role of Chief Marketing Officer.

Dietz comes to RetailNext most recently from IBM where he led worldwide marketing for the company’s SaaS portfolio, including multiple acquisitions such as DemandTec, Coremetrics, and Silverpop. Prior to the $440 million acquisition of the company by IBM, Marc led all marketing efforts at DemandTec, a cloud-based analytics provider for retailers and consumer products companies, helping grow the company from early stage through IPO in 2007, and the IBM transaction in 2012. 

“We are pleased to welcome Marc to RetailNext’s world-class team of engineers, retailers, and software professionals,” said Alexei Agratchev, CEO and co-founder of RetailNext. “Marc’s depth of experience and demonstrated skill in creating comprehensive marketing strategies will be instrumental as RetailNext continues it explosive growth toward becoming the de facto standard in the retail analytics industry.”

“RetailNext is a truly innovative pioneer in the in-store analytics space,” said Dietz. “I’m excited to join the team and look forward to leveraging that global leadership position in the retail industry to drive further growth for the company and deliver the best value to our customers and their shoppers.” 

About RetailNext

The first technology platform to bring e-commerce style shopper analytics to brick-and-mortar stores and malls, RetailNext enables retailers to collect and correlate data from the broadest available set of data sources. More than 160 retailers and brands worldwide have adopted RetailNext solutions to glean the insights necessary to improve customer experience, increase same-store sales, reduce theft and eliminate unnecessary costs.

RetailNext measures the behavior of more than one billion shoppers per year by collecting data from more than 65,000 sensors in retail stores and analyzing trillions of data points annually. Headquartered in San Jose, CA, RetailNext is a growing global brand operating in 40 countries. For more information, please visit


Media Contacts:

Ray Hartjen

RetailNext, Inc.

(925) 895-5441

RetailNext Inc. and RetailNext are trademarks of RetailNext Inc. in the United States.