Comprehensive In-Store Analytics


RetailNext Releases 2012 Holiday Season Performance Data; Traffic Down 16.4% and Sales Down 3.4% YOY

Late-Season Rally and More Targeted Shopping Fall Short in Reversing Decline

SAN JOSE, California – January 4, 2013 – As ads bombarded inboxes and TV sets this holiday season, shoppers were readying their strategies for store visits and purchases. This trend was clear, found in-store analytics leader RetailNext, as sales and traffic were consistently lower than in 2011, while conversion rates and average transaction value (ATV) were higher. At the same time, spending came late in the season, with four of the top five highest sales days falling within 10 days of Christmas and December 22 surpassing even Black Friday to realize the most sales of the season.

In total, RetailNext analyzed a total of 8.5 million shopping trips to big box and specialty retailers in the U.S. during the 2011 and 2012 holiday seasons. Key findings include:

“Retailers cannot underestimate the post-Christmas potential. The post-holiday period showed better results year-over-year between December 26 and January 1. December 27 through 29 were particularly strong at 20% sales growth and a 2.5 basis point increase in conversion overcoming a 4% drop in traffic,” stated Shelley E. Kohan, VP of Retail Consulting, RetailNext.

“There were important shifts in calendar days this season, which impacted sales and traffic to stores. In 2011 Christmas fell on a Sunday. That led to softness on the Saturday before Christmas, (Christmas Eve) compared to 2012, when Saturday was an unencumbered shopping day with the season’s largest sales. Likewise, the day after Christmas in 2011 was a holiday for most people, but not in 2012, leading to a significant sales drop,” added Kohan.

“As retailers look forward to the 2013 holiday season, the calendar will again play a major role. With six fewer days in the season, due to a late Thanksgiving and the very rare occurrence of Hanukkah starting at the same time, retailers need a strategic plan to make up for less shopping time. I recommend a focus on increasing conversion and ATV in the earlier parts of November, especially Monday through Wednesday, which were the lowest converting days in 2012,” she offered.

To learn more about RetailNext’s holiday season data and analysis, see the November 27, 2012 Press Release: RetailNext Releases Black Friday Weekend 2012 Performance Data for Specialty Segment or visit the RetailNext Blog. RetailNext findings can be followed on Twitter @RetailNext.


RetailNext examined results for more than 780 stores throughout the U.S., across nine retail chains in the big box the specialty segments; both apparel and non-apparel. In total, the company examined 8.5 million shopping trips between November 22, 2012 and January 1, 2013. Results are based on first-hand measured data from sample stores as opposed to surveys or self-reported data. *All year-over-year (YOY) comparisons are for the same set of stores in the specialty segment only.

About RetailNext

RetailNext is the leader in Applied Big Data for brick-and-mortar retail, delivering real-time analytics that enable retailers and manufacturers to monitor, collect, analyze, and visualize in-store data. The patent-pending solution uses best-in-class video analytics, Wi-Fi detection, on-shelf sensors and data from point-of-sale systems and other sources to automatically inform retailers about how people engage with their stores. The highly scalable RetailNext platform easily integrates with promotional calendars, staffing systems, and even weather services to analyze how internal and external factors impact customer shopping patterns – providing store operations executives with the ability to identify opportunities for growth, execute changes, and measure success.

Headquartered in San Jose, CA, RetailNext is a growing global brand operating in more than 20 countries. For more information, call +1-888-609-5877.