Mobile shopping is happening — 56% of US smartphone owners use their mobile devices to shop. The challenge for retailers is to effectively engage these shoppers through a targeted, relevant experience that encourages conversion, drives bigger baskets and promotes higher spend.
RetailNext’s Shopper Engagement solution allows retail marketers to provide relevant, mobile interactions with ease and at scale.
The solution combines a suite of mobile marketing tools with wi-ﬁ analytics and enables retailers to deliver timely, personalized and relevant communications and promotions to shoppers on their mobile devices that increases shopper engagement without mandating the use of a mobile app.
Benefits and Features
Engage mobile shoppers
Give smartphone-savvy shoppers a targeted, relevant in-store mobile experience that drives conversion, bigger baskets, and higher spend.
Efficiently engage everywhere
Create high-impact interactions across all channels: SMS, e-mail, in-store Wi-Fi, beacons, and more.
Make it personal
Deliver increasingly personalized, relevant offers with a solution that gets smarter with every transaction
Leverage online and in-store behavior
Combine online and in-store shopping behavior data to personalize mobile interactions and offers.
Expand your insights
Track new, repeat, and loyal shoppers, measure visit duration, and analyze mobile browsing activity with Wi-Fi analytics.
Get the Shopper Engagement solution brief to learn how you can leverage the power of RetailNext’s targeted mobile marketing and customer engagement offerings.