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Customer Feature: Atlanta Hawks

You think Black Friday is tough for retailers? The Atlanta Hawks’ retail team excels through what are essentially 45 Black Fridays a year – all the home games at Philips Arena! Peter Sorckoff, senior vice president and chief creative officer, talks about the challenges of delivering magical game-day experiences to almost 20,000 fans in a tight 3-hour time window.

Customer Feature: Atlanta Hawks from RetailNext on Vimeo.

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