In the online era, many retailers have their social media profiles set, but not all of them are using them effectively. It’s about time retailers start seeing the true value of social media, especially when considering 74 percent of shoppers use social media to guide their purchasing decisions.
Social media is here to stay and will continue to bridge the gap between the online and offline word. But, there is no point of having an amazing social media presence if it’s going to lead to shoppers being disappointed by a less than ideal in-store experience. It really is about creating a cohesive social media and in-store experience, and being ruthlessly consistent throughout both.
Today we take a closer look at the infographic, “Using Social Media to Boost In-Store Sales,” new from our friends at Colourfast, to better understand how social media has the power to build brand awareness, customer loyalty and – most importantly – trust to ultimately drive in-store sales.
Check it out!
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