Chain Store Age on in-store analytics and showrooming | RetailNext
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Chain Store Age on in-store analytics and showrooming

Tim Callan
Tim Callan
Chief Marketing Officer

New invited article describes how understanding in-store behavior can help retailers deal with the showrooming trend

Chain Store Age just published an invited article on the role of in-store analytics in combatting showrooming.  This article goes into detail on how knowing what happens inside your stores can help you identify the methods necessary to reduce your showrooming risk.  The article builds on earlier concepts articulated in this blog.

 

 

It's important that retailers get the facts when they're responding to this concern.  That will help them distinguish the effective ideas from the ineffective ones.

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