Holiday 2013: Tips for Translating Fewer Days into More Revenue | RetailNext
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Holiday 2013: Tips for Translating Fewer Days into More Revenue

Shelley E. Kohan
Shelley E. Kohan
Vice President of Retail Consulting

How to fully capitalize on 2013’s crazy holiday calendar.

This year’s holiday season will be largely governed by what I like to call, The Crazy Calendar of 2013. Based on this holiday calendar, brick-and-mortar retailers will need to focus on how to translate fewer days into more revenue, and it won’t be easy. Let’s first take a quick look at the calendar:

Only 26 shopping days between Thanksgiving and Christmas
What does this mean?

Hanukkah falls on Thanksgiving (or “Thanksgivukkah”)
What does this mean?

Christmas is on Wednesday
What does this mean?

In order to take full advantage of this crazy holiday calendar, visit RetailNext's article recently posted on the Retail Customer Experience for the details on how retailers can capitalize on these 26 days. Here’s a snapshot of the 5 tips:

With these 5 key tips in mind, you can optimize sales and seize holiday opportunities.

Good luck retail warriors! Happy Holidays!

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