[INFOGRAPHIC] Multicultural Millennials and Brand Loyalty

Ray Hartjen
Ray Hartjen
Director, Marketing

A notoriously difficult group to ‘pin down,’ millennials represent the future of retail – if not already a giant part of its present – and the segment's expectations clearly drive brand loyalty.

The millennial demographic segment, those consumers who most researchers classify with birth years in the early 1980s through to the mid-1990s and early 2000s, is referred to nearly ad nauseam throughout media channels, this blog included. But, it’s for good reason.

Millennials are the apple of every retail marketer’s eyes simply because they are the future, if notMulticultural Millennials already a giant part of the present. The numbers don’t lie:  Millennials – at 80 million strong – are the largest demographic segment in the U.S., they represent the only segment with growing disposable income and wealth, and in a little over three short years they will account for 30 percent – $1.4 trillion! – of total retail spend in the country.

Part of what drives the millennial storyline is the difficult nature in pinning down a group that is made of so many … individuals. Millennials notoriously crave individuality, personalization and customized experiences, and the infographic from AdWeek, below, shares details on how multicultural millennials consume information and their expectations for brands they’re open to being loyal to.

Join the #retail, #inspiringretail and #SmartStore conversations on Twitter @RayHartjen & @RetailNext, as well as at www.facebook.com/retailnext.