Infographic: The Impact of Color on Customer Choice | RetailNext
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Infographic: The Impact of Color on Customer Choice

Nikitas Magel
Nikitas Magel
Content Marketing Manager

One unexpected tool that may help some retail brands stay ahead of the competition is… color.

Impact of color on customersA number of studies on consumer behavior have found that, in many cases, color is a significant factor in the decision of a shopper to buy a given product. Some compelling statistics:

Summarizing the findings of some of these studies, the infographic below illustrates some aspects of how shopping choices are impacted by color.

The Business Of Colour Psychology

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