The RetailNext Retail Performance Pulse report of brick-and-mortar store performance for March was released today, and it proved a continuation of early year trends downward in both sales and store traffic year-over-year. For the period of February 28 through April 2, sales decreased 7.8 percent on a 9.7 percent decline in store traffic.
Easter clearly had an impact on March store results. This year, Easter Sunday fell during week 5 in March, with much in-store shopping taking place in week 4. That week proved the strongest week of the month with sales up 3.6 percent on flat traffic.
However, Easter Sunday also saw many retail stores closed, and the effect of one less selling day in the month certainly took its tool on several retailers.
The high days of March 2016 tended to land in the two weeks leading up to the Easter holiday. Saturday, March 19 saw the peak in sales, with Sunday March 20 was the highest day for ATV (average transaction value).
The lowest performing days of March 2016 were in the first and last weeks of the month, with net sales, traffic and transactions hitting their low point on Tuesday, March 1.
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