New York Times uses RetailNext as source for Hurricane Sandy shopping impact | RetailNext
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New York Times uses RetailNext as source for Hurricane Sandy shopping impact

Tim Callan
Tim Callan
Chief Marketing Officer

Cites 25% reduction in sales in impacted area

Today the print and online versions of the New York Times referenced numbers published by RetailNext in an article about the impact of recent events on retail sales, including Hurricane Sandy.

The article reads in part: “And while retailers were expecting the election to delay some shopping, they were not expecting a storm.  RetailNext, which tracks shopper traffic, said that store visits and sales in the Northeast were down about 25 percent during the storm and afterward.”

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