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5 ways retailers are tracking you


Herb Real
Content Marketing

Cameras aren't just for deterring shoplifting. Video analytics can tell a retailer the age and gender of shoppers, what they touch and where they go in a store. "We had a store targeting the Millennial crowd when it turned out it was Gen X shopping there," said Shelley Kohan, vice president of retail consulting at RetailNext.

Cameras aren’t just for deterring shoplifting. Video analytics can tell a retailer the age and gender of shoppers, what they touch and where they go in a store. 

“We had a store targeting the Millennial crowd when it turned out it was Gen X shopping there,” said Shelley Kohan, vice president of retail consulting at RetailNext.

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