6 Ways to Improve Business Operations Using Indoor Location Data | RetailNext
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6 Ways to Improve Business Operations Using Indoor Location Data


Herb Real
Content Marketing

Consumers have indicated that they’re ready for indoor location marketing, and retailers are, too. But when businesses consider the costs of investing in indoor location technology, they need to look at the complete picture. In addition to serving as a way to send targeted promotions and offers to customers in-store, location analytics tools may provide insight that can be used to improve operations and optimize in-store services. Dwells are being employed more and more often, and it’s a data collection solution that is rapidly evolving and becoming more expansive in the data it can gather. Dwells are defined areas within a store, and the data collected measures shoppers interactions and engagement with the merchandise and displays that are contained within the dwell space. Armed with that data, a retailer can consider a number of strategies, from changing the display appearance and merchandise selection, to developing signage and changing staffing levels.” (George Shaw, RetailNext)

Consumers have indicated that they’re ready for indoor location marketing, and retailers are, too. But when businesses consider the costs of investing in indoor location technology, they need to look at the complete picture. In addition to serving as a way to send targeted promotions and offers to customers in-store, location analytics tools may provide insight that can be used to improve operations and optimize in-store services. Dwells are being employed more and more often, and it’s a data collection solution that is rapidly evolving and becoming more expansive in the data it can gather. Dwells are defined areas within a store, and the data collected measures shoppers interactions and engagement with the merchandise and displays that are contained within the dwell space. Armed with that data, a retailer can consider a number of strategies, from changing the display appearance and merchandise selection, to developing signage and changing staffing levels.” (George Shaw, RetailNext)

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