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Amazon Paves the Way for Robust In-Store Measurement


derning
Shiny Day

At the same time that companies are struggling to compete with web sales, Internet icons such as Amazon and possibly […]

At the same time that companies are struggling to compete with web sales, Internet icons such as Amazon and possibly Google are gearing up to offer their own brick-and-mortar shopping experiences. This article suggests that these traditional online entities might bring a whole new analytics mindset to their physical stores – and in the process set the standard for the rest of the industry.

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