Analyzing Everything from In-Store Mobile Usage to a Shopper’s Gender | RetailNext
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Analyzing Everything from In-Store Mobile Usage to a Shopper’s Gender


Herb Real
Content Marketing

RetailNext, which provides in-store analytics to retailers, has been working with its clients to help analyze everything from shopper demographics to outside-store foot traffic to inventory management. Maria Fernandez Guajardo, vice president of product management at RetailNext, spoke with eMarketer’s Yory Wurmser about how retailers can use this data to optimize store business.

RetailNext, which provides in-store analytics to retailers, has been working with its clients to help analyze everything from shopper demographics to outside-store foot traffic to inventory management. Maria Fernandez Guajardo, vice president of product management at RetailNext, spoke with eMarketer’s Yory Wurmser about how retailers can use this data to optimize store business.

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