Big Brother Is Watching You Shop | RetailNext
RetailNext

Comprehensive In-Store Analytics

Resources

Big Brother Is Watching You Shop


derning
Shiny Day

Retailers are linking security cameras with software to track consumer behavior. On the Web, every click and jiggle of the […]

Retailers are linking security cameras with software to track consumer behavior. On the Web, every click and jiggle of the mouse helps e-tailers customize sites and maximize the likelihood of a purchase. Brick-and-mortar stores have long wanted to track consumers in a similar fashion, but following atoms is a lot harder than following bits.

Discussion

Comments are closed.

US