Big Data in the offline world: How data from brick-and-mortar stores trumps online analytics | RetailNext
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Big Data in the offline world: How data from brick-and-mortar stores trumps online analytics


derning
Shiny Day

The hottest megatrend in enterprise computing today is Big Data – the use of massive computational ability to solve problems […]

The hottest megatrend in enterprise computing today is Big Data – the use of massive computational ability to solve problems that were previously unfathomable. A great example of this principle is the rapidly emerging category of Applied Big Data for Offline Retail, the ability to measure and ultimately optimize brick-and-mortar retail stores just as their online cousins have been doing for more than a decade.

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