Big Data in the Physical World: Will It Trump Online Analytics? | RetailNext
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Big Data in the Physical World: Will It Trump Online Analytics?


derning
Shiny Day

Online retailers have easy access to mountains of internal data gathered from users’ everyday actions (number of visits, page views, […]

Online retailers have easy access to mountains of internal data gathered from users’ everyday actions (number of visits, page views, clicks, average time, etc.) and use them to optimize the shopping experience. In the physical brick-and-mortar world, the engineering required to measure actual consumer behavior is much more challenging. But new technology advances make it possible to extract more information from brick-and-mortar stores than ever before. The physical world is ripe for information gathering since its very nature ensures that the depth and richness of data is, in principle, unlimited.

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