Big Data’s Next Target: Brick-And-Mortar Retailers | RetailNext
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Big Data’s Next Target: Brick-And-Mortar Retailers


derning
Shiny Day

Ecommerce sites have myriad tools to study their customers’ buying habits and behaviors. But physical stores often are stuck in […]

Ecommerce sites have myriad tools to study their customers’ buying habits and behaviors. But physical stores often are stuck in the pre-Internet era of video cameras and front-door traffic counters. RetailNext, a Silicon Valley company founded in 2007, is hoping to change that by bringing big data analytics to brick-and-mortar retailers.

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