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Combat showrooming with in-store analytics


derning
Shiny Day

Showrooming is on the tip of the industry tongue lately, but real, actionable ways to combat this mobile boogeyman are […]

Showrooming is on the tip of the industry tongue lately, but real, actionable ways to combat this mobile boogeyman are few and far between. That’s why we liked the advice doled out by Tim Callan in Chain Store Age. Callan argues that retailers have plenty of metrics available to them to determine whether or not their customers are actually engaged in showrooming—and what can be done to address it.

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