Don’t forget about this critical shopping day | RetailNext
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Don’t forget about this critical shopping day


Herb Real
Content Marketing

Shelley Kohan, vice president of retail consulting for analytics firm RetailNext, said one way retailers can capitalize on post-Christmas shoppers is by previewing their spring and resortwear lines next to their sale merchandise (resortwear is typically made up of swimsuits and warm-weather apparel meant for after-holiday traveling). That way, they aren't just getting rid of extraneous merchandise at deep markdowns, but they're also sparking interest in their full-price offerings.

Shelley Kohan, vice president of retail consulting for analytics firm RetailNext, said one way retailers can capitalize on post-Christmas shoppers is by previewing their spring and resortwear lines next to their sale merchandise (resortwear is typically made up of swimsuits and warm-weather apparel meant for after-holiday traveling). That way, they aren’t just getting rid of extraneous merchandise at deep markdowns, but they’re also sparking interest in their full-price offerings.

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