E-commerce brings nearly half of holiday retail growth | RetailNext
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E-commerce brings nearly half of holiday retail growth


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Other research paints an even grimmer picture for holiday store sales. RetailNext, a vendor that provides data about store shopper […]

Other research paints an even grimmer picture for holiday store sales. RetailNext, a vendor that provides data about store shopper behavior to retail chains, says holiday sales for the stores it tracks fell 3.4% this holiday season. RetailNext analyzed 8.5 million shopping trips to 780 U.S. stores across nine retail chains from Nov. 22 to Jan 1.

Trips to stores were down 16.4% over that holiday period, the vendor says. However, stores helped make up for the drastic foot traffic drop with a 3.7% increase in average transaction value and a 1.4 basis point increase in conversions.

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